About Us


Our Vision

To make reputation and perception management a necessity for businesses and professionals

Our Mission

We nurture and protect the brand reputation of companies and individuals, using the Truth360 Principle of balancing perception building and experience making, to achieve brand trust, and then brand love

Our Purpose

We help you rediscover your Brand Truth

Our Philosophy

We espouse Brand Truth by creating a balance between perception building & experience making to achieve Brand Trust and then Brand Love which are fundamental necessities of Brand Building


Always Begin The End In Mind

Make Clients Better


Move Fast or Be Last

Calmness is Excellence

About the Founder

Jocel de Guzman

Jocel is an award-winning strategic corporate communications professional specializing in crisis communications, and advocacy PR, marketing and internal communications since 1998 with a wide experience in various industries such as:

He is currently the Founder and CEO of Truth360 and Reputation Management Marketing Consultant of Manila Bulletin.

Jocel was the head of PR and Communications Strategy of Globe Telecom and affiliate companies (GCash, Globe Studio, Globe Live, 917 Lifestyle, KickStart Ventures, Konsulta MD, Globe Esports, GMovies) for seven (7) years before joining HGS Philippines as head of corporate communications.

He was the global head for corporate communications at LBC and worked as the head of Marketing Services of Alaska Milk Corporation. He held managerial communications position in Sun Cellular, Prudentialife and BayanTel. He is a Philosophy and Human Resources Development degree holder from San Beda University.