The Department of Transportation (DOTr) has taken a decisive step in strengthening its communication capabilities with the successful completion of its inaugural workshop, titled “Truth360 Learning Curve: Strategic Reputation Management Communications Workshop.”

The workshop, organized by the Special Action and Intelligence Committee for Transportation (SAICT), tapped industry expert Truth360 Inc. Founder and CEO Jocel de Guzman to deliver insightful knowledge on reputation management, strategic communication, and crisis response across various channels.

The DOTr-SAICT Communications and its attached agencies, including the Philippine Coast Guard (PCG), Land Transportation Office (LTO), Land Transportation Franchising and Regulatory Board (LTFRB), Office for Transportation Security (OTS), Office of the Transportation Cooperatives (OTC), and Communications and Commuter Affairs (CCAO), were well-represented on the stage, showcasing their ardent enthusiasm and active engagement in the workshop.

DOTr Office of the Secretary Executive Assistant Jonathan Gesmundo, Assistant Secretary Hector Villacorta from the CCAO, and Chief Jesus Ferdinand Ortega, OIC Chairman of OTC attended the event which highlighted the commitment of the DOTr in further elevating the DOTr’s strategic communications efforts.

The workshop paved the way for a comprehensive and proactive approach to strategic validation, emphasizing the critical role of reputation in the Department’s communication strategy. Attendees gained valuable insights into crafting effective communications plans tailored to the unique challenges and needs of the transportation sector.

Through this workshop, the DOTr aims to enhance its capacity in managing internal and external communications, enabling efficient information dissemination across different channels. By fostering strategic partnerships and leveraging modern communication tools, the DOTr endeavors to uphold a high standard of transparency and accountability while addressing public concerns effectively.

As the DOTr drives its strategic communications to high gear, it reaffirms its commitment to serve the Filipino people with utmost dedication and professionalism. The department believes that effective communication is instrumental in building public trust, fostering positive relationships, and achieving efficient transportation systems.